Spectacular and Sodebo

The wow factor

To welcome its retail customers, Sodebo asked Expace to create a booth commensurate with its national and international ambitions. The result was both spectacular and sensory, organized around a kind of arched tunnel open on one side and leading to the brand… Wow factor guaranteed!

Customized exhibition booth

Structured and open

On this exhibition booth, largely open on its three sides, the square surface area was organized into clearly identified spaces. The tunnel and its sensory path were marked by luminous visuals and screens (showcasing of the product offer) leading to a cool and informal reception area. The upper reception area designed for doing business was located in the centre, not far from the bar where guests were invited to sample the brand’s sandwich and snack products. Finally, the storeroom and cloakrooms delimited the booth along the whole of one side, 9 m.

Colourful and vibrant: the health & vitality idea

In an ultra-colourful and vibrant version, Expace exploited the Sodebo graphic codes and staged its product ranges thanks to new technologies. Screens measuring 1.50 x 2.50 m, touch table, visual light boxes, refrigerated product display case and, to complete the chic loft ambiance, custom-made furniture. Without high ceilings, the overall design inspired strength, health and vitality.