Modernity and authenticity for Opinel

Two annual assembly operations…

For several years now, Opinel has trusted our designers and entrusted Expace with the design of its exhibition booths at the Maison&Objet international trade fair. In such a colourful, visually charged environment, the challenge consists in standing out. Expace and Opinel therefore chose to work on a permanent, modular and evolving concept. Opinel blue and oak are the strong points, and the configuration of the upper reception area, table d’hôte style (specific furniture), is reproduced from one exhibition to the next and multiplied depending on the available surfaces. In terms of logistics, Expace manages the storage of the elements to optimize future assemblies.

Customized and modular exhibition booth

When authenticity and modernity go hand in hand…

At each trade show, new products are integrated into custom-made modules. Light boxes to better showcase them, flat presentation surfaces with integrated lighting, a huge visual to capture the attention of visitors… The simple and natural design, the nomadic boutique ambiance, and the maximum opening on three sides create an atmosphere of proximity, a reflection of the brand.